Our story is simple … guy grows up in a family-owned wearables business, graduates from college during a pandemic, creates a brand that has something to say and gives back because – giving back is cool.

generoCity is designed in the spirit of giving and celebrating The Cities we love. We’re all about producing first-rate, one-of-a-kind, sentimental funwear.

Based in Minneapolis-Saint Paul, Minnesota, and backed by 30+ years expertise in the apparel industry – generoCity has good bones and a heart full of good vibes to share.