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generoCity Story

Our story is simple … guy grows up in a family-owned wearables business, graduates from college during a pandemic, creates a brand that has something to say and gives back because – giving back is cool.
generoCity is designed in the spirit of giving and celebrating The Cities we love. We’re all about producing first-rate, one-of-a-kind, sentimental funwear.
Based in Minneapolis-Saint Paul, Minnesota, and backed by 30+ years expertise in the apparel industry – generoCity has good bones and a heart full of good vibes to share.

Buy one, Give some.

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